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Privacy Policy


At DirectMatrimony.com, the privacy of our visitors is of extreme importance to us. This section outlines the types of personal information is received and collected by DirectMatrimony.com and how it is used.
  • DirectMatrimony.com is an online matrimonial service designed to provide an easy way for our members to meet each other on the Web. To accomplish this, our members create their own unique profiles and our matching technology provides them matches based on their pre-selected criteria. In order to do this, we ask for certain personal information which is displayed on the site. All DirectMatrimony.com visitors may browse the site, search member profiles and view any articles or features our site has to offer with or without entering any personal information.
  • There are two types of user-submitted information we collect: Public and Private. We define Public information as personal information that may be displayed on the site at the behest of the member, such as name, gender, age, height, email id, photograph, etc. Private information is defined as any information that allows others to contact a user other than through DirectMatrimony.com or allows the collection of information about the user other than what is displayed on the site.
  • DirectMatrimony.com also allows members to submit public and private information on behalf of others - child/ward, sibling or friend. If such child/ward, sibling or friend does not wish this information to be displayed, she/he has the option to request removal of such information after providing the necessary evidence that the information pertains to her/him.
  • We use your server, IP address, and browser-type related information in the general administration of our website. We may store member login ids of users and their IP addresses for certain activities they perform for security purposes in order to track down the person in case of illegal activities.
  • Google Analytics and Log Files - Like many other Web sites, DirectMatrimony.com makes use of Google Analytics and log files to collect information that is not personally identifiable, such as browser type and IP address. This information is gathered from all users to the site.
  • Cookies and Web Beacons - DirectMatrimony.com uses cookies to store information about visitors preferences, record user-specific information on which pages the user access or visit, customize Web page content based on visitors browser type or other information that the visitor sends via their browser.
  • DoubleClick DART Cookie
    - Google, as a third party vendor, uses cookies to serve ads on DirectMatrimony.com.
    - Google's use of the DART cookie enables it to serve ads to users based on their visit to DirectMatrimony.com and other sites on the Internet.
    - Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL - http://www.google.com/privacy_ads.html
  • Advertising Partners - Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include - Google Adsense (https://www.google.com/adsense/). These third-party ad servers or ad networks use technology to the advertisements and links that appear on DirectMatrimony.com send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see.
  • DirectMatrimony.com has no access to or control over these cookies that are used by third-party advertisers. It is possible to opt out of some, but not all, of these cookies in one location at the NAI opt-out website at (http://www.networkadvertising.org/managing/opt_out.asp) You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. DirectMatrimony.com's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.
  • If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.
This privacy policy is subject to change at anytime.